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Tagged ‘showrooms‘

Be bold, be vibrant: Crafting a unique brand experience

Thanks to changes in technology and changing consumer needs, brands are forced to become focused on developing unique customer experiences.

Your display, activation or exhibition is a great way to allow your customers to immerse themselves in your brand.

Achieving a fully immersive brand experience can be easier said than done I know, but, I’ve worked with many brands over the years to help them get this right, and it pays off every time.

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Why upgrading your showroom should be top of your to-dos in 2018

In a world driven by online marketing and digital communications, it’s easy to overlook the value of offline channels like your showroom. But don’t forget, while online marketing efforts might drive brand awareness for businesses such as Telstra and Wilson & Bradley, customers still need to see and feel a product before purchasing.

So think carefully; what does your showroom say about your brand? Is it outdated? Is it just a quagmire of elements and products put together void of real thought? If so, then 2018 is the time to rediscover the value of your showroom.

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