Why upgrading your showroom should be top of your to-dos in 2018

In a world driven by online marketing and digital communications, it’s easy to overlook the value of offline channels like your showroom. But don’t forget, while online marketing efforts might drive brand awareness for businesses such as Telstra and Wilson & Bradley, customers still need to see and feel a product before purchasing.

So think carefully; what does your showroom say about your brand? Is it outdated? Is it just a quagmire of elements and products put together void of real thought? If so, then 2018 is the time to rediscover the value of your showroom.

Read more →