Ideas & Tips

Pop-up retail and social media: A match made in heaven

Now you’ve established your pop-up’s goal, location, and space design, it’s time to focus on amplifying your reach, building buzz and driving foot traffic.

Social media is the perfect vehicle for our clients to do just that.

About to launch a pop-up?

Check out some of my top tips to enhance your customer experience using social media.

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Considering venturing into the world of pop-up retail? Here’s what you need to know.

Loads of brands are taking advantage of the low-cost nature of pop-up retail stores, to not only create cool brand experiences but also engage with customers and new markets as a relatively low-risk test.

At BrandScapes, we’ve created plenty of brand experiences for small and large brands, from cosmetics to construction. I love these temporary retail spaces because they give businesses a great opportunity to sell their products, reach new customers and test a physical retail environment before committing to a permanent store. Read more →

Top four reads for the innovative marketing manager

Not all books are worthy of your time. Which is why I’ve done some of the hard yards and bring you four favourite reads that all marketers should invest their time in this year.

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Be bold, be vibrant: Crafting a unique brand experience

Thanks to changes in technology and changing consumer needs, brands are forced to become focused on developing unique customer experiences.

Your display, activation or exhibition is a great way to allow your customers to immerse themselves in your brand.

Achieving a fully immersive brand experience can be easier said than done I know, but, I’ve worked with many brands over the years to help them get this right, and it pays off every time.

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The top industry events you can’t afford to miss this year

I love industry events. They’re a great way to network, fuel ideas and develop your business and brand. Exhibiting at an event specific to your industry puts your brand on your industry’s mainstage.

With a packed calendar full of plenty of exciting events around the country from beauty to manufacturing and public safety, there is an event to elevate your brand and develop your business.

Check out our list of this year’s industry events you can’t afford to miss.

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Why upgrading your showroom should be top of your to-dos in 2018

In a world driven by online marketing and digital communications, it’s easy to overlook the value of offline channels like your showroom. But don’t forget, while online marketing efforts might drive brand awareness for businesses such as Telstra and Wilson & Bradley, customers still need to see and feel a product before purchasing.

So think carefully; what does your showroom say about your brand? Is it outdated? Is it just a quagmire of elements and products put together void of real thought? If so, then 2018 is the time to rediscover the value of your showroom.

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Manufacturing displays shouldn’t be 2D! How to display bulky items to attract and engage your audience.

Got an upcoming trade show but scratching your head as to how to display your latest air-conditioning unit or solar panel?

I get it. If you’ve got a bulky product to display, you can feel limited. But forward-thinking manufacturing brands such as Bosch, BOC and Caterpillar are creating immersive brand experiences that drive ROI and engage audiences.

Want to know how?

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Build Engagement and Make Your Next Event interactive and UNFORGETTABLE

Interactive? One of the questions that we get most, is, “how can I make my next event more engaging, more memorable and more interactive?”

In reality, it is very simple to add interactive elements to your next event which is important to maximise face time with your customers. Read more →

Branding – Behind the Scenes

Check out Branding Behind the Scenes, keeping you updated on how other brands are promoting themselves right now,
plus a peek at what goes on behind the scenes when we craft your unique displays and events. Read more →

THE LESS-STRESS LIST – An Event Planning Guide for your next tradeshow stand

AN EVENT PLANNING CHECK LIST FOR  YOUR TRADE SHOW STAND

Exhibiting is one of the most effective and rewarding actives your brand can undertake. The opportunity to further develop relationships with existing customers and engage with potential new leads is unparalleled. Read more →

PLAN YOUR DISPLAY IN 6 EASY STEPS

CONSULTATION

• Preliminary action plan

• Design discussion

• Cost Estimate

• We sketch ideas in front of you Read more →

Tips to MAXIMISE your EXPO SPACE

The hardest part of planning your expo stand is fitting all your messages and products into a small space….. and it not looking like a dogs breakfeast!

It’s important to deliver a clear take home message for potential customers and avoid visual clutter. Read more →

Your Brand on TV – Set design and construction

Here’s a set we designed and built for Gaggenau as seen on THE BLOCK reality TV show. We crafted this set from rustic timber from a wreckers yard and lazer cut 3D metallic logo complete with custom joinery. The BrandScapes team used the know-how gained from creating exhibition stands for Gaggenau to successfully apply their branding for TV. Need a set for your brand?, get in touch today and we can discuss ideas for set design and construction.

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IMMERSIVE SPACES – Telstra Showroom

IMMERSIVE SHOWROOM – Telstra Customer Central Immersion Zone

A space for their team to workshop ideas, grow their customer relation skills and develop strategies.
A mobile plywood pod features interactive displays, designed to immerse the visitor in the experience of a Telstra customer. Read more →

THE PERFECT SMALL EXPO KIT

THE PERFECT SMALL EXPO KIT, maximum impact with minimal pack down size and set up time required.

Here’s what you need to create your kit: Read more →

Event Logistics – Avoid the pitfalls

Avoid a disaster when planning your event, don’t forget about
LOGISTICS + TRANSPORT

I know its not the most exciting aspect of your event plan!  But think of it as the glue that holds everything together, Or.. the back bone of your event. Read more →

Exhibition Stands – What do they cost?

Its the most common questions people ask,  How much does it cost?

I’ve put together this quick guide to the costs associated with getting a unique exhibition stand custom built for your company. Read more →

Branding ideas for you – Coloured Lighting

Add coloured lighting to really bring your brand to life
….Colour and lighting connects customers with the underlying values of your brand and when delivered via lighting adds real drama and impact to the often stark exhibition environment.
Need to make an impact and blow away the competition at your next event?…

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Canada Aids Exhibition Display

Brandscapes had the honour of working with Canada’s leading National Aids Organisation at the 20th International Aids Conference held in Melbourne. Being the largest medical conference ever held in Australia, it attracted over 25,000 international delegates and 2,500 international journalists to our great city. What a great achievement it was for the Brandscapes team to be involved with such a reputable Canadian Aids Organisation. The conference was a success and raised major issues facing the global response to HIV.

Brandscapes had a blast working with Canada Aids and looks forward to working with many more International organisations!

My Home Connect Retail Pop Up Kiosk

We custom designed and crafted these unique kiosks for My Home Connect, a leading Australian home security & Innovation Company. With an intricate curved design, the kiosk will feature in Westfield shopping centres across Australia. The Brandscapes team worked until the early hours of the morning to install their first kiosk at Westfield Fountain Gate in Narre Warren. This was the first to be rolled out amongst many more so keep an eye out when you visit a Westfield shopping centre anywhere in Australia.