Ideas & Tips

Be bold, be vibrant: Crafting a unique brand experience

Thanks to changes in technology and changing consumer needs, brands are forced to become focused on developing unique customer experiences.

Your display, activation or exhibition is a great way to allow your customers to immerse themselves in your brand.

Achieving a fully immersive brand experience can be easier said than done I know, but, I’ve worked with many brands over the years to help them get this right, and it pays off every time.

 

Here are a few tips to get you on your way to creating a truly unique brand experience.

  1. Be bold: your showroom or display has to be bold enough to demand consumers attention and linger in their minds long enough to attain top of mind recognition.
  2. Be vibrant: adopting colour or bright lighting in your showroom or incorporating it into your display is a sure-fire way to engross your audience.
  3. Utilise technology: technology allows customers to drive their own experience. Touch screens, videos, slideshows and digital signage catch visitor’s eyes and encourages them to delve further into a brand experience.
  4. Engage all five senses: a multi-sensory experience inspires brand loyalty. If only one sense is engaged, customers are far less likely to consider the brand as their first choice.

I believe crafting brand experiences that shape user interactions and leave lasting brand impressions is the future of marketing.

Joel

At BrandScapes we love helping brands tell their stories through engaging displays and events. Talk to us today to see how we can help tell your story.